Research on the Visual Image Design and Communication Studies of China's Time-Honored Brands
Article HistoryReceived 26 April 2022
Revised 28 April 2022
Accepted 14 October 2022
Available Online 21 November 2022
- Visual image design
China time-honored brand
The overarching goal of this article is to conduct specific research on the current status of China's time-honored brands and refer to communication studies as the theoretical support based on the new media era. This study analyzes the visual image of time-honored brands, including brand visual national culture, and brand communication. At the same time, from the perspective of communication, it analyzes the visual image and cultural attributes of old brands and their derivatives. Thus, these studies provide a considerable reference for the brand visual image innovation of Chinese time-honored brands.
- © 2022 The Authors. Published by Athena International Publishing B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license (https://creativecommons.org/licenses/by-nc/4.0/).
Cite This Article
TY - CONF AU - Mengyao Yu AU - Changhua He AU - Yue Ma PY - 2022 DA - 2022/11/21 TI - Research on the Visual Image Design and Communication Studies of China's Time-Honored Brands BT - Proceedings of the 8th International Conference on Arts, Design and Contemporary Education (ICADCE 2022) PB - Athena Publishing SP - 149 EP - 155 SN - 2949-8937 UR - https://doi.org/10.55060/s.atssh.221107.025 DO - https://doi.org/10.55060/s.atssh.221107.025 ID - Yu2022 ER -