Revised 20 April 2022
Accepted 24 October 2022
Available Online 21 November 2022
- Brand image
Skincare commercial space
In modern commercial space design, the image symbol of the brand plays an important role. The brand image symbols determine the space design direction of the exclusive shop. This study explores the influence of brand image, brand story, inherent color scheme, text and concept on the layout design, furnishing design, lighting design and color design of the commercial space from the perspective of symbols at the micro, meso and macro levels respectively. With the integration of brand image symbols into the design of commercial spaces, it is possible to create a better shopping experience for consumers, deliver brand information, deepen the impression of the brand in consumers' minds, promote consumption and further expand brand influence.
- © 2022 The Authors. Published by Athena International Publishing B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license (https://creativecommons.org/licenses/by-nc/4.0/).
Cite This Article
TY - CONF AU - Shuxiang Song PY - 2022 DA - 2022/11/21 TI - Research on the Design of Commercial Display Space for Skincare Products in the Context of Brand Image Symbols BT - Proceedings of the 8th International Conference on Arts, Design and Contemporary Education (ICADCE 2022) PB - Athena Publishing SP - 239 EP - 243 SN - 2949-8937 UR - https://doi.org/10.55060/s.atssh.221107.037 DO - https://doi.org/10.55060/s.atssh.221107.037 ID - Song2022 ER -