Proceedings of the 3rd International Conference on Education Studies: Experience and Innovation (ICESEI 2022)

Enterprise Strategic Management, as a professional compulsory course for business administration majors in colleges and universities, focuses on improving students' thinking ability in enterprise strategic planning and management decision-making. The existing Enterprise Strategic Management course teaching reform mainly carries out in-depth exploration of the teaching mode and teaching method and has not yet formed a relatively mature course ideological and political teaching content system. How to strengthen the ideological and political construction of the Enterprise Strategic Management course and fully integrate the content of the course ideological and political construction into the course teaching is the key problem to be solved urgently in the current course teaching reform. To this end, this article clarifies the direction of course teaching reform and conducts research and discussion on course ideological and political construction from the aspects of teaching content, teaching goals, teaching methods, course ideological and political goals and elements, textbook construction, and so on.