Revised 13 August 2022
Accepted 3 February 2023
Available Online 14 March 2023
- Academic journals in colleges and universities
Communication capability multiple paths
Compound editorial talents
With the gradual deepening of the integration of traditional media and new media, academic journals in colleges and universities have completed the initial integration of “journal + network + terminal” by building their own websites, setting up WeChat official accounts, and opening short video accounts. However, they still face problems such as the inertia constraint of traditional thinking, the mere formality of digital communication, and the lack of new media communication talents. In order to adapt to the digital communication ecology, academic journals in colleges and universities should adopt diversified paths, such as innovating communication concepts and strengthening top-level design and publicity, innovating communication methods and creating a new model of multi-media collaboration, innovating talent training ways and incubating compound editorial talents, etc., in order to improve the overall academic level of journals and their communication capabilities.
- © 2023 The Authors. Published by Athena International Publishing B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license (https://creativecommons.org/licenses/by-nc/4.0/).
Cite This Article
TY - CONF AU - Xiaoshi Chen PY - 2023 DA - 2023/03/14 TI - Integration and Innovation: Multiple Paths to Improve the Communication Capability of Academic Journals in Colleges and Universities BT - Proceedings of the 3rd International Conference on Education Studies: Experience and Innovation (ICESEI 2022) PB - Athena Publishing SP - 67 EP - 70 SN - 2949-8937 UR - https://doi.org/10.55060/s.atssh.230306.012 DO - https://doi.org/10.55060/s.atssh.230306.012 ID - Chen2023 ER -